Kıtlax
Pasta at its crispiest.
A client project: a pasta-chips brand's new website — the snack's whole journey from wheat to sealed bag told as one cinematic film, and every flavour a tap away from its online shop.
The task
What sets pasta chips apart from an ordinary snack is hidden in the making: durum wheat, a bronze die, the right heat. The task was to make that craft felt from the very first second, present the brand like a premium product on the shelf — and take a visitor from the first frame to the shop in a few steps.
What we built
A film of the making
From the wheat field to the sealed bag — the mill, the bronze die, the fryer, the seasoning — one continuous film that moves with the visitor's scroll.
A stage for every flavour
Four flavours, each with a page of its own: its colours, its ingredient and its full product sheet.
In four languages, straight to the shop
Turkish, English, Arabic and Spanish — and every flavour one tap from the brand's online shop.
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